Kriti
Publication

This is a complete textbook of “Introduction to Marketing” covering the new curriculum
prescribed by the Government of Nepal, Ministry of Education, Science and Technology,
Curriculum Development Centre, Sano-Thimi, Bhaktapur for Grade XI (Management). It
covers the entire curriculum in a simple and understandable language. The purpose of
this book is to present the concepts, principles and practices of marketing in such a way
that they may be easily intelligible not only to the students of management discipline but
also to its practitioners.