Kriti
Publication

This is the age of marketing. Marketing is part of everyday life. Every organization needs
marketing to achieve its objectives. Marketing has gained a great deal of importance in modern
organizations. The knowledge of the concept and practices of marketing is essential for everyone
both in personal life and professional life. In this regard, this book is written. This is a complete
textbook of “Introduction to Marketing” covering the new curriculum prescribed by the
Government of Nepal, Ministry of Education, Science and Technology, Curriculum
Development Centre, Sano-Thimi, Bhaktapur for Grade 12 (Management). It covers the entire
curriculum in a simple and understandable language. The purpose of this book is to present the
concepts, principles and practices of marketing in such a way that they may be easily intelligible
not only to the students of management discipline but also to its practitioners.