Kriti
Publication

This book is fully based on the new Master of Business
Studies (MBS) Programme (Semester-based) curriculum prescribed by Faculty of Management, Tribhuvan
University. This book covers the entire curriculum in a simple and understandable language. This book is
also useful for the students of MBM and MBA of different universities of Nepal. The aim of this book is to
enable the reader to develop a sound theoretical and practical understanding of marketing management,
planning and control.